Tai Pei Frozen Foods Rebrand/Repackaging

Ajinomoto Foods is the leader in frozen food manufacturing. Tai Pei Frozen Foods was going through an entire repackaging and rebranding. While attending Cal State Fullerton, I had the opportunity to serve as Executive Creative Director of the university’s advertising team competing nationally at the American Advertising Federation competition at the University of California, San Diego. I was responsible for leading the creative team with a strategic campaign and landed on “Un-bore Your Freezer.” The campaign was targeted at squashing the same “boring” meals we tend to find in the freezer section and stand out